Boost. No Excuses.

I did a simple test at home and placed my car keys next to my bike lock. Anytime I left my house I had to choose between the two and if I picked up the car keys I had to justify why I was choosing to drive rather than ride my bike. This is how I discovered a list of objections that lead people to choose driving over cycling. The Boost is the bike I designed to overcome our objections to using our bikes more often.

Take a ride on this Bosch equipped electric bike and you’ll understand why “too hilly”, “too far”, “I don’t want to get sweaty” and “I can’t carry enough” are no longer good reasons to leave your bike at home. The Boost will have you looking for excuses to go on additional errands.

This compact and extremely sturdy e-utility bike makes transportation fun and easy. It’s designed to carry heavy loads and has an interchangeable rack system that you can pick and choose from to fit your needs. The strong frame and big tires are the perfect pairing for the powerful Bosch motor.

People describe the feeling of riding with Bosch’s leading e-bike mid-drive system like suddenly having super-powers. I call it the Boost.

» View BOOST E Bikes

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Carry On. Do More With Less.

I love the idea of inspiring people to use their bikes to carry loads — from grocery runs and hauling chairs and a cooler to the beach to dropping off oversized packages at the post office. But looking at most cargo bikes, I wondered if they really had to be so long, cumbersome and hard to store. It seems like a big commitment to ride around on one of those with all the welded on racks and extensions. Do we really need a bike that big to carry a little more?

Instead of making a cargo bike smaller, I decided to make a regular bike slightly longer and stick with a tried-and-true attachable (and interchangeable) rack system. These racks are larger, made of stronger, oversized tubing and attached with extra-large bolts. The front tray is mounted directly to the frame so your steering won’t be affected, even when fully loaded.

The Carry On is a clean utility bike that will carry a baby seat and 4 large grocery bags, or all the gear you need for a fun beach day or a camping trip. Our different rack options let you pick your own configuration, while the 24” wheels keep your center of gravity low. You might be wondering why the tires are so wide. Have you ever seen a truck with skinny tires?

» View CARRY ON Bikes

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Ballooner. My Personal Everyday Choice.

To be honest, after I made a Ballooner prototype a few years ago, I found myself riding it and enjoying it more than any other bike I have ever owned. The very balanced geometry is comfortable and sporty, which allows for a longer, more purposeful ride. Elevated specs, including hydraulic disc brakes and up to 27-speeds, provide a smooth, almost effortless riding experience.

Personally, I am not a big fan of skinny tires. I believe that bigger tires provide for a better and more controlled ride. Studies have proven that in many road conditions quality high volume tires actually have less rolling resistance than skinny tires. In most urban settings, we find ourselves on rougher, less than perfect roads – another situation made better by a wider tire.

All in all, the Ballooner is a real gentleman: humble, polite, elegant and extremely capable. A modern retro-style everyday commuter.

» View BALLOONER Bikes

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Upright. And Straight Forward.

I never liked the term “Cruiser” because most of us remember them as heavy, sluggish bikes from the past. But I do like to “cruise”. This modern interpretation of the cruiser lets you enjoy rolling in comfort and style without the baggage and weight of the past.

It’s a simple bike and your best friend at the same time. Always there for you and ready to ride when you are — for basic transportation in your neighborhood or a scenic ride along the beach.

As the name “Upright” implies, these bikes have a carefully designed riding position that’s comfortable and upright while allowing you to stand up and use your body weight to pedal, which gives you the power and torque to climb hills much more easily. Think of this bike less like a comfy couch that will put you to sleep and more like an ergonomically designed office chair that’s comfortable, but with a task in mind.

One simple bike. The Upright bike.

» View UPRIGHT Bikes

Benno Upright Men’s 3i Satin Black
Benno Upright 3i Ladies Sky Blue
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